Step 1 of 8
What 'building in public' actually means
Strip away the hype: it's a marketing strategy, not an identity.
Building in public isn't sharing every detail of your life. It's a deliberate marketing decision: trade some privacy for distribution. The founders who do it well share enough to be relatable, not so much that they're exposed.
Frame it as marketing
If a post wouldn't help someone or grow your audience, don't post it. Building in public is a content strategy, not a diary.