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TikTok for founders is not 'dancing'. It's the world's biggest search engine.
Gen Z and millennials search TikTok before Google. Your absence is a strategic gap.
60% of Gen Z searches TikTok before Google. If you sell anything they buy — even B2B-adjacent — your absence on TikTok is a category-level mistake. The good news: the bar for 'founder content' is still hilariously low.
TikTok is search now
Optimize every video with on-screen text and captions that include the phrase someone would type. That's how the algorithm files you.