Step 1 of 4
Threads is not X. Stop posting like it is.
The audience, the rewarded tone, and the format are all different.
Threads punishes the things X rewards: aggressive hooks, hot takes, growth-hacking patterns. The Threads algorithm and audience reward conversation, warmth, and specificity. Founders who paste their X posts into Threads consistently get 1/10th the engagement.
The Threads test
Read your post out loud. If it sounds like a marketer trying to go viral, rewrite it. If it sounds like a person texting a thoughtful friend, post it.