Step 1 of 4
Inbound is downstream of clarity
If your post doesn't tell people what you sell, no one DMs you about buying it.
Most founders post 'thought leadership' and wonder why no inbound shows up. The answer is almost always the same: nothing in their last 20 posts made it obvious what they sell, who it's for, and why it works. Inbound is a function of clarity, not virality.
The 1-in-5 rule
Every 5th post should mention your product or category — by name, with the problem it solves. Not a pitch. A casual reference that reminds the reader you sell something.