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Why LinkedIn is the highest-ROI channel for B2B founders
If your buyers have a job title, they're on LinkedIn — and the algorithm still rewards founders.
LinkedIn isn't a 'nice to have' for B2B founders — it's the single highest-intent feed your buyers scroll. Reach is still cheap, the bar for quality is low, and one post a week from the founder consistently outperforms a full marketing team posting from the brand page.
The asymmetry
A LinkedIn post from a founder gets 5–10x the reach of the same post from a company page. Post from your personal profile, always.