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Instagram for B2B founders: yes, really
If your buyers are humans, your buyers are on Instagram in the evening.
Most B2B founders ignore Instagram because 'our buyers aren't there'. They are — just in a different mode. LinkedIn is where they research. Instagram is where they remember you. The founders building memorable brands in 2026 use Instagram as a brand layer, not a lead-gen channel.
Reframe the goal
Don't measure Instagram by leads. Measure it by 'when prospects search you, what do they find?' That's the whole game.
